Wow, wow, wow, When the Camellia Blooms has done it again, breaking their own high of 14.5% in the 9th week to hop to 14.9% in the 10th week. It had a ratings drop during episodes 17 & 18, only to rebound in a big way with its highest ratings yet in yesterday’s episodes of 19 and 20.
At this rate, it might be hard for the other shows to cling onto their ratings let alone let them grow, because When the Camellia Blooms has some kind of strong hold on Korean viewership. It might be the peaceful harbor town where this drama is shot, or the adorably comedic and heartfelt acting led by Gong Hyo-jin and Kang Haenul, or it could be the storyline of the whodunit with the serial killer (nicknamed Gabuli in the drama). We really don’t know.
What we do know is that it is more than the star effect of the leads as that only works to bring in viewers of the opening episodes. After that, if you don’t have a story then you don’t have viewership. So whatever When the Camellia Blooms is doing, it is doing it and needs to bottle some of it up to use later on in another drama.
One thing we do know is that DC Inside (Korea’s equivalent to Soompi, though much bigger) has exploded recently with people guessing who Gabuli is. So that might be what is driving these ratings up and up and up. It is definitely fascinating to watch because it does not seem like this kind of drama would drive in such high viewership considering it is a bit of a small town sleepy show with a simple storyline. Though it is a good show if you would like to pick it up.
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